Initial Counsultation - We use our Website Planning Guide to gather all the information to start the web design process. This guide will assist both you and us as we design, develop and publish your website.

Some initial considerations/questions include:

• What is the goal of your site?
  • To provide information/to educate?
  • E-Commerce? To sell a product, service?
  • Product or Services information?
  • Promote your company or business?
  • Customer Support
  • Communication - Newsletter?
• Who is your intended audience?
• Do you want to use your own domain name www.yourname.com
  or a subdomain at Aquarius (www.aquarius-tlanta.com/yourname)
• Do you want a simple, one page starter site or a basic package (4 webpages)?
• What content do you want to include and what is the source of your content? (existing literature, brochures, flyers, logos, etc.)

Go to the printable Web Planning Guide

Gather Content (written material, graphics, photos, images)

Establish Site Organization - Navigation - Storyboard

Set up the page layout and design (including fonts, colors, images, navigation, background)

Add content to the web page/template

Optimize graphics, photos, images for the web

Custom meta tag keywords, titles and description for search engine indexing

Build and test all links (internal, external, anchors/bookmarks)

Set up navigation structure

Design any required visitor feedback form or order form

Add/set up any other special content

You approve the final design

Prior to going live we will conduct a thorough testing of the site:

• validation of HTML code
• check all links
• validation of browser and platform compatibility (Testing is typically done using the top 2 web browsers (Internet Explorer and Netscape) for the Windows 98 and Mac OS 9 operating systems)

Upload finished site to our server

Now that you have a website, you need to tell people about it! Visit our Internet Marketing Guide for detailed strategies including:

• Traditional marketing and advertising
• Search engine and directory submissions (to include paid placement options) Click here for quick links to add your URL.
• Email marketing campaigns
• Internet advertising - banner ads, e-zines
• Building link popularity
• Newsgroups, chat, target online communities

We also provide a 2 hour marketing counsultation ($50) which will set up a targeted marketing plan for your business/website.

An effective website is updated regularly and may require maintenance ( link corrections, information updates, etc.).

It's important to integrate content that is fresh, updated, or new to give visitors a reason to return to your website. Check out our Internet Marketing Guide for some specific ideas.