Web
Design & Hosting Alternative
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Internet Marketing
Guide
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| Search Engines |
Submit your website to:
Free for all (FFA) links/Submission services are not recommended:
Click here for a quick link page for adding your URL manually to the major search engines and directories Read about search engine trends at Search Engine Watch Click here for resources about search engines New Age/Metaphysical Marketing Guide
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| Paid
Placement/ Pay-per-click search engines |
Bid on keywords at GoTo.com and other pay-per-click services Google's List of Pay Per Click Search Engines
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Integrate
Traditional Advertising
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Develop a
"signature" mini-ad attached to all your outgoing e-mail Give customers
a good reason to visit by offering them something (free offers,
reports, tip of the day, week, etc) Become active in several of the thousands of Internet newsgroups and mailing lists - use these search tools to find forums, newsgroups, and mailing lists. Consider magnetic car signs with your web address Do you use a Newsletter - in print? emailed? online version? Include unique content on your site. A site that contains large amounts of information (not readily available elsewhere) directly related to the product or service being sold may be far more successful than one that that only offers a product or service. Are you able to write articles on subjects related to your visitor's interests or can you offer to publish other works in exchange for exposure? Submit your articles to target market e-zines and newsletters Can you provide on-line instructions, how-to guides, tips and tricks, information pages, etc.? What can be done to add value to products and services? If your prices cannot be competitive, what other methods will showcase your products/services? The addition of free bonuses, lifetime warranties, free shipping and handling, upgrades, etc. will often be perceived by the consumer as value-added especially if a dollar value can be attached to these extra.
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| Link Popularity |
Link popularity (who and how many other websites link to you) has become a key factor used by several major search engines in their search rankings. Reciprocal linking/banner exchanges with others Services
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| Buying Online Advertising |
Make your website part of one or more of the many "internet malls" Purchase Banner advertising Buy ad space in successful E-zines and Newsletters with established, targeted subscribers Classified ads Yellow Pages Alternative
solutions for advertising online include using special advertising
services, such as DoubleClick |
| E-mail Marketing |
Opt-in mailing list/newsletter subscription E-mail newsletters Use e-mail templates
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| Affiliate Programs |
Will you join any affiliate programs and link those sites to your website? You can signup on related sites programs and get a commission on sales made on your site. This works best when other sites are directly related to your website and affiliate links are worked into your site in context. Third party product endorsements work better than simple links to other sites. |
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Web MarketingContact Us
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1035 Green Street Roswell Roswell, GA 30075
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