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Internet Marketing Guide
Effective, Ongoing Promotion and Marketing = Website Success!

Search Engines

Submit your website to:

  • search engines
  • major directories
  • industry specific directories
  • general directories

Free for all (FFA) links/Submission services are not recommended:

  • More is not necessarily better
  • 90-95% of all traffic is generated from top 10-20 search engines
  • Your Result is SPAM email (3-400) emails in your mailbox!

Click here for a quick link page for adding your URL manually to the major search engines and directories

Read about search engine trends at Search Engine Watch

Click here for resources about search engines

New Age/Metaphysical Marketing Guide

 

Paid Placement/
Pay-per-click search engines

Bid on keywords at GoTo.com and other pay-per-click services

Google's List of Pay Per Click Search Engines

 

Integrate Traditional Advertising
with Online Strategies

 

 

 

Develop a "signature" mini-ad attached to all your outgoing e-mail
messages containing at lease your URL, e-mail address, basic contact info

Give customers a good reason to visit by offering them something (free offers, reports, tip of the day, week, etc)

Include your e-mail and web address on everything.... all your printed literature, letterhead, business cards and display advertising

Become active in several of the thousands of Internet newsgroups and mailing lists - use these search tools to find forums, newsgroups, and mailing lists.

http://www.forumone.com
http://groups.google.com/

Consider magnetic car signs with your web address

Do you use a Newsletter - in print? emailed? online version?

Include unique content on your site. A site that contains large amounts of information (not readily available elsewhere) directly related to the product or service being sold may be far more successful than one that that only offers a product or service.

Are you able to write articles on subjects related to your visitor's interests or can you offer to publish other works in exchange for exposure?

Submit your articles to target market e-zines and newsletters

Can you provide on-line instructions, how-to guides, tips and tricks, information pages, etc.?

What can be done to add value to products and services?

If your prices cannot be competitive, what other methods will showcase your products/services?

The addition of free bonuses, lifetime warranties, free shipping and handling, upgrades, etc. will often be perceived by the consumer as value-added especially if a dollar value can be attached to these extra.

 

Link Popularity

Link popularity (who and how many other websites link to you) has become a key factor used by several major search engines in their search rankings.

Reciprocal linking/banner exchanges with others

Services

 

Buying Online Advertising

Make your website part of one or more of the many "internet malls"

Purchase Banner advertising

Buy ad space in successful E-zines and Newsletters with established, targeted subscribers

Classified ads

Yellow Pages

Alternative solutions for advertising online include using special advertising services, such as DoubleClick
( http://www.doubleclick.com ), to coordinate banner exchanges.

E-mail Marketing

Opt-in mailing list/newsletter subscription

E-mail newsletters

Use e-mail templates

 

Affiliate Programs

Will you join any affiliate programs and link those sites to your website? You can signup on related sites programs and get a commission on sales made on your site. This works best when other sites are directly related to your website and affiliate links are worked into your site in context.

Third party product endorsements work better than simple links to other sites.

Resource links for affiliate programs.