New Age, Alternative,
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THE
WAKE UP CALL:
You
know your business better than anyone,
or do you?
By
Bhimi Cayce
What
does marketing mean to you? How much
of an investment have you made into
implementing a marketing strategy?
Is marketing part of your monthly
business activities? When it comes
to the bottom line, success in the
business world is defined by the profit
margin reflected in your bank account
and the reputation of your business
or service in the marketplace.
Most
readers and advertisers of this magazine
have a different focus and a spiritual
commitment to work ethics and goals.
Now, with the economy slipping and
sliding everyday, businesses are highly
challenged to bring in new customers
and clients. Given the business mood
of late, for many of you, your business/service
is exactly what people need most because
they are so stressed out and
are
turning to alternative modalities.
Whether it be massage, chiropractic,
natural foods, counseling, bodywork,
spiritual readings, workshops, yoga,
Pilates, tai chi, Oriental medicine,
naturopathic medicine, psychic fairs,
healings, meditation or any other
non- traditional profession you have
a viable product or service to offer
that fulfills definite needs in the
marketplace.
How
do you attract clients or customers?
When you implement a successful marketing
strategy that meets the needs of your
customers, then there is a win/win
situation. Consider a few questions:
How do you convey your uniqueness
and specialty? What is your
marketing image? Do you have a competitive
edge in the marketplace? Is your client
base growing and satisfied? Are you
servicing the kinds of customers you
and your associates wish to attract?
And by the way, are you having fun
yet? These questions provide
for you a quick assessment, or more
potently give you a “reality
check”.
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