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Demographics for Aquarius
Personal
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80% of our readers are registered voters
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68% describe their political philosophy as liberal or middle of the
road
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64% are between the ages of 36-65 * 27% are between 25-35
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74% are women * marital status: single 45% * married 16% * living with
significant
other 12% * single with children 10% * married with children 14%
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32% have some college education * 55% graduate or post graduate
degrees
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67% read 75% to 100% of paper.
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86% own a computer * 26% are self employed
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62% share their copy of the paper with others * 39% save back issues
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66% say that advertising in Aquarius influences their purchases
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82% read advertising in Aquarius
Food
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39% eat in restaurants 1-3 times a week * 16% more than 3 times a week
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31% one time a week
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35% eat whatever they want * 36% are vegetarian or vegan * 35% buy
organic produce regularly * 76% buy vitamins & herbs
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42% shop at natural food stores * 58% at supermarket chains
Health
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62% use both traditional and alternative healthcare * 23% use alternative
only
the most popular services are: *
Massage 55% * Chiropractic 54% * Reiki/Energy 28% * Homeopathy 27%
*
Herbalist 37%
Entertainment
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54% buy 1 or 2 books per month * 16% buy 2 or more books per month
preferences
in entertainment:
* 83% go to movies * 13% at least weekly * 34% at least monthly * lectures/seminars 62% * concerts 70% * theater 64% * videos 70% Preferred
TV Channels:
PBS, Discovery, A&E, Travel, Animal Planet, CNN, Sci-Fi, TLC, History, VH-1, BET on Jazz Preferred
Radio Stations:
WABE (classical/NPR news), WCLK (jazz), 99X (new rock), WJZF (smooth jazz & vocals), WRFG (world music), B98.5 (soft rock), WPCH (soft rock), Z93 (classic rock), WSTR (pop), WGST (news/talk) *
60% buy 1-5 tapes or CDs a month * 9% buy more
preferences
in listening:
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new age/electronics 54% * classical 57% * jazz/blues 58% * rock 53%
*
oldies 34% * books on tape 27% * ethnic/world 36% * folk 21%
*
country/bluegrass 20%
Travel
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44% attend 1-3 events a year advertised in Aquarius * 5% attend 4 or
more * 57% travel for business * 11% travel for pleasure monthly * 39%
every six months * 25% once a year * 27% travel out of town for retreats/seminars
at least once every 6 months * 19% travel out of town for retreats/seminars
at least once a year
These statistics are based on reader survey results January 2001.
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